Web Toolbar by Wibiya Smarter Hiphop: #Smarterhiphop Submission #Sweden's Frida Sundemo drops cinematic track, "Gold" | RIYL Aurora, Anna of the North

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Thursday, August 31, 2017

#Smarterhiphop Submission #Sweden's Frida Sundemo drops cinematic track, "Gold" | RIYL Aurora, Anna of the North

Swedish artist, FRIDA SUNDEMO releases new track, "Gold"
► stream now​​​​​​​

+ debut record, Flashbacks + Futures
available October 6th via Cosmos Music

interested in hearing the record? get in touch
available for promo in New York City this September
"a cinematic piece of swirling synths, anthemic drums, and dramatic strings that swell to a gorgeous key change, premiering exclusively on V. Somehow, she manages to make such intimate and fragile lyrics sound grand and majestic on "Gold," an impressive feat that makes for a chilling yet soothing listen" 
Swedish songstress Frida Sundemo has released her brand new single 'Gold' ahead of her highly anticipated international debut album Flashbacks & Futures, due on October 6th through leading Scandinavian record label Cosmos Music. 

'Gold' features glorious dewy production and evocative orchestration delivering a stunning soundscape surrounding Frida's enchanting vocals.  The song premiered exclusively on V Magazine.

Regarding the single Frida says, '"Gold' is about being brave and embracing the beauty of life. It's about having the courage to risk something that's "alright" for the chances of getting something you really dream about."

'Gold' follows the release of previous highly acclaimed singles 'We Are Dreamers', 'It's OK' and 'Keep An Eye On Me', all taken from Flashbacks & Futures. 

From the opening Pet Shop Boyish title track right through to the teary, fearful album closer 'Astronaut', Flashbacks & Futures is where Hans Zimmer meets Robyn. The record inspired by space, traversing a vast universe from minimal synth-pop isolation to heavenly orchestral vistas, filled with colour and beauty. 

Frida explains this inspiration, "First of all, I love the way I feel when my mind is set on space. It's like I enter this place beyond time where you're free to create whatever you like. I feel that I'm allowed to think and create much bigger than I usually do." 

She continues, "Second, I'm struck by the beauty of it. You'd never need a filter to make a photo of outer space to pop. I'm also in love with all kind of sci-fi movies taking place in space. Everything from 2001: A Space Odyssey to The Martian or Interstellar."

Elsewhere on the record the pulsating undulations of the anthemic hit-in-the-making 'Stay Young' and the arresting sparseness of tracks such as 'Circles' and 'To The End And Back', further develop the sound that Frida and producer Joel Humlén have been making their own over the past few years.

Frida Sundemo has created a debut of otherworldly beauty and one that is set to meet the expectations for one of the most highly anticipated albums to be coming out of Scandinavia this year. 

"An uplifting antidote to a bad week"
– The Fader

"A beautiful, magnificent iceberg" 
– Line Of Best Fit
"Pristine Swedish pop… as brittle as it is beautiful" – Idolator
"Sundemo has an exquisite voice that sounds light as air" – The Independent

Frida Sundemo released her debut album Dear, Let It Out exclusively in Japan in 2010, with its lead single 'Towers' becoming a No.1 radio smash. Two years later she began to create music with producer/songwriter Joel Humlén, and together they spawned the critically acclaimed EPs Indigo in 2013 and 2014's Lit Up By Neon.

Frida's profile rose even further in 2015 when she made her Hollywood acting debut with a leading role in the big screen adaption of John Niven's Kill Your Friends, alongside stars including Nicholas Hoult and James Corden.

In the film Frida fronted the A&R-hounded collective The Lazies, where she performed her highly praised single 'Heroes', and also had two further new songs feature in the soundtrack. Her irresistible music has lit up the small screen too in recent months with the delicate 'Keep An Eye On Me' featured in Grey's Anatomy, while the uplifting 'You' premiered with Scream Queens.

Now newly signed to leading Scandinavian record label Cosmos Music, Frida is releasing her international debut album Flashbacks & Futures in 2017, which has already delivered the highly acclaimed single's 'We Are Dreamers' and 'It's OK'.
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           Respectfully  Almando Mcfadden aka @DJMONDOENT 
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